Entries by Stone Road Media

Hunting and Fishing Marketing | Appealing to Google and the Customer with Multimedia

Appealing to Google and Your Customer | The Power of Multimedia in Hunting and Fishing Marketing By: Weston Schrank Stone Road Media’s Content Marketing Manager Everyone that is potentially reading this, considering the year and time I wrote this piece, is or has grown up reading hunting and fishing magazines. Depending on your passion, you […]

Hunting and Fishing Digital Marketing | Customer Profiling

Hunting and Fishing Digital Marketing | Customer Profiling for Greater Customer Engagement By Jeremy Flinn, Chief Marketing Officer Every day your target customers are bombarded with hundreds, if not thousands, of digital advertisements. Whether via website ad space, email marketing, social media ads, or AdWords, the irrelevant nature or broad generality have made that outdoor […]

Hunting and Fishing TV Show Marketing | How to Acquire and Retain More Sponsors

Hunting and Fishing TV Show Marketing | How to Show More “Digital Love” to Your Sponsors By: Weston Schrank Stone Road Media’s Content Manager Frankly, this idea of digital content is changing the ballgame for Hunting and Fishing TV Show Marketing, and what is expected from the sponsored partnerships in the outdoor industry. If you’re […]

Content Marketing | An Outdoor Industry Content Gap Is Growing, Which Side Are You On?

Outdoor Industry Marketing | The Authoritative Gap of Hunting, Shooting, and Fishing Content Marketing By: Weston Schrank Stone Road Media’s Content Marketing Manager The tables have turned, the smallest TV, manufacturing company, or web series show can beat out the big dogs of the hunting, shooting, and fishing industry with hard work rather than large […]

ROI for Inbound Marketing | Measuring KPIs for Digital Marketing Results

ROI for Inbound Marketing | Measuring KPIs for Digital Marketing Results By Jeremy Flinn, Chief Marketing Officer With the aggressive increase of companies investing in digital marketing, the question is what is my return on investment (ROI) on these inbound marketing services? Before we start to break down the different metrics to determine the success […]

New Facebook Reactions and How they will Affect the Outdoor Industry

Hunting, Shooting, and Fishing Marketing | Social Media Marketing for the Outdoor Industry By: Jared Prusia: Social Media and SEO Specialist / Weston Schrank: SRM Content Manager Chances are you have noticed the reactions by now. You know… those little faces next to the like button that came with Facebook’s latest update! Your latest Facebook social […]

Hunting and Fishing Marketing │ Why Creative Services Aren’t Always Marketing

All Marketing Is Creative, But All Creative Is Not Marketing By Jeremy Flinn, Chief Marketing Officer It seems more and more I hear about “creative agencies” handling marketing for companies. While being creative is one of my foundational premises for successful marketing in any industry, the fact is creative agencies rarely have the full scope […]

Think Your Customer is “Old School” | Buying Behavior of Hunting, Fishing, and Shooting Customers

Marketing to Hunting, Fishing, and Shooting Customers │ Think Your Customer is “Old School” – Think Again By Jeremy Flinn, Chief Marketing Officer One of the most common reasons for not doing digital marketing in the hunting, fishing, shooting or tactical industry is that the primary customer does not exhibit the buying behavior of a […]