Digital Advertising Specialist

Stone Road Media, the leader in marketing for the hunting/fishing/shooting industry, is looking for a skilled and knowledgeable digital advertising specialist capable of contributing to the team’s overall marketing strategies for national clients via advertising campaign execution on relevant digital advertising platforms, including but not limited to, Social Media, Google AdWords, The Trade Desk, etc. Candidates must also be familiar with Analytic Reporting Software and be able to produce and interpret advertising campaign reports.

The desire to work in a creative, fast-paced, and data-driven environment with a high-performance team is essential. An individual with attention to detail, the ability to manage competing priorities, and the ability to breakdown multi-layered data will thrive in this position.

Bachelor’s Degree in Marketing, Advertising, or related field is required.

 

Candidates would be responsible for the following…

  • Work with the team to locate and secure various content (imagery for creative, text copy, and videos) needed to execute all ad campaigns.
  • Manage all aspects of Facebook/Instagram paid advertising, including but not limited to, ad creation, monitoring, and reporting.
  • Manage paid search and display campaigns within Google Adwords and The Trade Desk
  • Optimize ad campaigns daily to meet campaign KPI goals
  • Compile digital advertising reports to assist in overall marketing strategy
Job Location: Lemont Furnace PA

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