OUTDOOR
OUTDOOR
INDUSTRY
BRANDING
BRAND IDENTITY//CUSTOMER PERSONA//CONSULTING//STYLE GUIDES
WE
LIVE
IT.
WE
LIVE
IT.
If MARKETING is the soul of a brand, BRANDING is the face of the company. Stone Road Media believes that the branding assets of a company set the tone for every other phase of marketing, creative, or production. Our agency will work directly with your company to create or redefine a brand mission statement or identity. For many longstanding companies, a re-brand can be scary. However, it also can offer an opportunity to refresh your brand and appeal to new customers.
Stone Road Media’s team of branding professionals will work hand in hand with your team to create a brand strategy that appeals to your outdoor consumer, whether hunting, fishing, or shooting. Our agency will analyze potential customers/followers, and create customer personas for your brand. Though many seasoned brands are well-suited with an entire marketing or PR department, Stone Road Media’s extensive experience in the outdoor industry offers businesses the chance to tap our knowledge base and guidance through brand executive consulting. Bringing in our team to work directly with your management team or directly with employees, will help you create a rising brand in the outdoor industry.
WE
BLEED
IT.
WE
BLEED
IT.
We were told growing up that looks aren’t everything, and although that may be true in some cases, it is not when it comes to BRANDING. You can have one of the greatest hunting, fishing, or shooting products/services in a decade, but if you branding looks like it was done with crayons, then your product/service will suffer.
Looks matter in branding, and must be in line with your target audience. Whether you decide to go “Apple” clean or “Grunt Style” grunge, the direction should be led by your consumers. Far too often brands build their assets for themselves, however, ultimately it doesn’t just matter what you want…it matters what appeals to customers.
HERE’S
THE
PROOF.
HERE’S
THE
PROOF.
NOCKOUT
CASE STUDY
PROJECTS
Stone Road Media began with Nock Out Lighted Nocks to help create a more powerful brand impact from online to retail. With most sales occurring at retail, our agency set out to create high-end content in a saturated lighted nock market, and syndicate that content with focus around retail locations using paid advertising’s geofencing. Nock Out executives worked closely with Stone Road Media to determine new product opportunities, and ultimately to help position the brand for successful acquisition. Nock Out Lighted Nocks was successfully acquired in January 2019.
SERVICES
ECOMMERCE // PROSTAFF MANAGEMENT // PACKAGING DESIGN // WEB-DESIGN // EXECUTIVE CONSULTING // PRODUCTION // PHOTOGRAPHY // CONTENT CREATION
BRANDING STATS
385
EXECUTIVE CONSULTING HOURS
80+
PROSTAFF MANAGED
19
PRESS RELEASES WRITTEN & SYNDICATED
2
NEW PRODUCTS TO MARKET
“Stone Road Media has been a well of knowledge since jumping in to help us. From rebranding our entire line of products to guiding social media and managing the prostaff, their agency has freed us up to run our business more effectively.“
Sherri Bay – NOCK OUT LIGHTED NOCKS
LET’S BEGIN CRAFTING THE NEXT CHAPTER IN YOUR STORY
We want to know more about the needs of your brand. Please fill out the form and let’s get a conversation started. If you’d rather talk in person, drop us a line at (724) 803-5804 or send us an email at info@stoneroadmedia.com. We look forward to hearing from you soon.
The Office:
110 Youngstown Rd
Lemont Furnace, PA 15456
In today’s marketplace, it is ever more critical to understand how your future and current customers are looking for you and your competitors. Those who evolve and embrace the changes will find success, those who don’t will find hardship. The “How?” is Stone Road Media’s way of sharing it’s knowledge and expertise we have gained over our years in the outdoor industry. Our goal is to take your brand’s vision, and creatively apply it to marketing campaigns that reach and engage your target audience in the outdoors.
Our success is always measured and accountable. For Stone Road Media, it comes down to BE SEEN. BE FOUND. BE DIFFERENT.