Entries by Stone Road Media
Falls City – The Anglers of Ohiopyle
The Youghiogheny River is a 135-mile-long tributary of the Monongahela. The river flows through Pennsylvania, Maryland, and West Virginia. Steeped in Algonquian history, ‘youghiogheny’ is a Lenape word meaning “contrary stream.” The Yough is the only river in western Maryland that does not flow south into the Potomac River. It instead flows (north-northwest) to enter […]
Facebook, Now YouTube…How Should Your Business Adjust to Firearm Censorship?
YouTube’s Firearm Policy Restrictions | Marketing Solutions for Firearm Businesses and Brands By: Weston Schrank, SRM Content Manager It wasn’t until quite recently that the outdoor industry discovered YouTube’s restrictions on firearms related content. It has reached the industry’s consumers, brands, and businesses, infuriating many but alarming everyone. These restrictions have come to light not […]
The Death of an Outdoor Industry Business on Social Media
Outdoor Industry Marketing | Investing in Your Business, Not Social Media Jeremy Flinn, Chief Marketing Officer and Co-founder of Stone Road Media, was a recent guest on the Bent and Ballistic Outdoor Show discussing social media marketing. This spawned from Mike McKnight’s, host of Bent and Ballistic Outdoor Show Podcast, interest in a recent blog […]
How to Make the Perfect Instagram Post
How the Instagram Algorithm Works | Make the Most Out of Your Posts Instagram’s top priority is to increase the amount of time you use the app and to keep you coming back for more. How do they accomplish this? By prioritizing content that you want to see and showing it to you first and […]
Facebook’s New Algorithm and What it Means for Your Business
Social Media Marketing | Tips for Creating the Perfect Facebook Post By: Brianna Harr, SRM Local Account Manager Facebook has long prided itself in being a community, not a media company, and has made changes in the past to reinforce this idea. Recently, the social media giant has released a statement announcing another change to […]
Outdoor Industry Marketing | Outsourcing Your Content
Outsourcing Content Curation and Marketing in the Outdoor Industry Based on the moves made by successful businesses in 2017, content and the lasting positive effects it has on search still is a huge part of a well rounded digital presence. In 2018, you could be asking yourself “what efforts should I make for content this […]
2018 ATA Show Forecast | Marketing Mix, Mobile Built For 2018
Mobile Focus and Organic Brands | 2018 ATA Show Forecast By: Nick Pustay, Marketing Analyst, and Weston Schrank, Content Manager To start, set aside the innovative technology, state-of-the-art bows, and an overwhelming amount of new products. If you were able to block all of those distractions out and focus on your brand or company during […]
The Power of Knowing Your Customer
By Jeremy Flinn, Chief Marketing Officer Whether you run your own small business or are in charge of a small piece of a large business, knowing your customer may be more important than any other thing that you do. No one has ever been successful selling a good or service to a customer they didn’t […]
Hunting, Fishing, and Shooting Marketing | Increasing Retail Sales Through Digital Marketing
By Jeremy Flinn, Chief Marketing Officer It should be no surprise that digital marketing is a major contributor to your overall marketing impact on potential consumers. If it is a surprise, then you likely are not adapting to the changing consumer behavior, and marketing ineffectively. Consumers are using the internet as a method to “find” […]