eCommerce
Electronic commerce more well known as e-commerce, consists of the buying or selling of products via electronic means such as the internet or other electronic services.
WE
WE
eCommerce
WE LIVE IT
United States online retail sales (eCommerce) will exceed $712 Billion by the year 2022. That number in itself should have you thinking about the current status and quality of your eCommerce. With more than HALF of the entire retail market sales driven through a digital touchpoint as your read this (Forrester Research 2018)!
For many brands, eCommerce is NOT the primary source of revenue. Which, in a more traditional outdoor industry, makes sense, however, changes in major retailers (i.e., Bass Pro & Cabela’s Merger) and declining retail traffic across any industry, eCommerce should be a proactive step and not a reactive step. Already dealing with saturated marketplaces and major online retailers like Jet and Amazon holding large shares of U.S. eCommerce, brands have to establish a convincing direct to consumer strategy ending in a well-executed eCommerce with all possible marketing tools in place including Facebook pixels, Google AdWords conversion, and Google Analytics.
Creating a successful eCommerce system can be broken down into two parts: technical and marketing. A technically sound eCommerce system will include a smooth shopping and checkout experience. The marketing aspect will be completed with engaging direct to consumer initial impressions, as well as a definitive remarketing capability.
LET’S BEGIN CRAFTING THE NEXT CHAPTER IN YOUR STORY
We want to know more about the needs of your brand. Please fill out the form and let’s get a conversation started. If you’d rather talk in person, drop us a line at (724) 803-5804 or send us an email at info@stoneroadmedia.com. We look forward to hearing from you soon.
In today’s digital world, it is ever more critical to understand how your future and current customers are looking for you and your competitors. Those who evolve and embrace the changes will find success, those who don’t will find hardship. The “How?” is Stone Road Media’s way of sharing some of the knowledge and expertise we have gained over our years in the industry. Absorb it, Apply it, and ASK if you want to learn more!
Our news is a celebration about our clients, not us. We want to share the successes of those we care so much about and consider partners in the journey to success. We succeed when our partners find success!