Uniontown, Penn. – Stone Road Media has setup services to assist Amazon Vendors in the outdoor space to create Amazon’s A+ Content to enhance their Amazon Listing Optimization.
“Selling on Amazon isn’t as easy as people think,” states Chief Marketing Officer, Jeremy Flinn. “Just because you are a manufacturer of a product, doesn’t mean you will be found. Amazon’s A9 algorithm determines the likelihood of you being found by a consumer, which includes competition from competing brands, as well as your own products distributors and dealers.”
One of the newest tools for vendors of Amazon is the A+ Content. The A+ Content feature allows vendors to create unique, detailed product descriptions of their product pages that includes enhanced video/imagery, text, and product details (including variations). These enhanced product descriptions create strong Listing Optimization for vendor’s ASINs and has been shown to significantly increase vendor’s sales on Amazon.
Amazon claims that through quality A+ Content, vendors can see sales increase by 3% to 10%.
Most recently, Stone Road Media completed Amazon A+ content for a variety of high-end products for Vanguard Outdoors.
“Vanguard has an excellent presence on Amazon and is always looking for innovative ways to set ourselves apart from the competition. Stone Road Media advised us on and helped us to execute Amazon A+ Detail pages for several product categories,” states Harold Jankowiak, Sr. Marketing Manager, Vanguard World.
The goal was to create dynamic content on the products allowing consumers to get the full product specs and features, while comparing against other similar items sold by Vanguard to determine the best fit for their needs.
Jankowiak adds, “This strategy has been so successful in the US and Canada, that we are implementing Amazon A+ Detail pages worldwide in all markets we serve.”
With nearly HALF of consumers starting their product search on Amazon (Google closer to 35%), the ability to stand out amongst product niche competitors has never been more important.
For more information on establishing an A+ Content Strategy and Execution for your Amazon Vendor account, contact firstname.lastname@example.org today.