Kestrel Ballistics, the leading US-based manufacturer of shooting performance equipment for over 40 years, was looking to further solidify their place in the Direct-to-Consumer (D2C) market and enlisted our help to strategize, implement, and execute a strong Retail Sales Support and D2C marketing plan. The primary goal was to drive traffic and sales through the website as well as at retail locations by capturing the target audience with quality content served via targeted digital and traditional placements.
After coordinating the photoshoots, the Stone Road Media team also filmed and produced informational and lifestyle-based commercial pieces, showcasing the importance and in-field use of Kestrel Ballistics instruments. The video content created for Kestrel is being used to bolster product-based landing pages for consumers.
Utilizing the new series of content created by our team, we began redesigning the website to revitalize Kestrel’s online presence in preparation for the D2C and Retail Sales Support marketing campaign. The website is a critical resource for both online and in-person consumers, providing a wealth of insight and allowing consumers to make better informed purchasing decisions and a better understanding of the Kestrel Ballistics brand. In addition to an overall refresh of the website, we began designing more in-depth product pages to be used as the target for the D2C campaign.
Graphic design is crucial to a brand’s strength and consumer perception, reaching beyond the digital space into a more traditional and familiar form of marketing. Cohesiveness among all legs of a brand is critical, and so as the website and content library were refreshed, our talented designers then translated the same look and feel to Kestrel’s other marketing materials, including 5×7 product cards, trade show booth designs, and other informational assets.