Outdoor Industry Jobs | Growing Opportunities for Outdoor Freelance Writers

The Growing Role of Outdoor Freelance Writers | Outdoor Industry Jobs

Graphic By: Deanna Riley – Web & Graphic Specialist
Article By: Weston Schrank – Content Strategist and Manager

Outdoor industry jobs in freelance writing, or hunting/fishing freelance writers are professionals of a dying art. Would you agree or disagree…really is it?

I would like to start off this article with an excerpt from one of our most recent blogs.

“Depending on your passion, you waited for that hunting and fishing magazine each and every month. You would reserve a spot in the calendar, even a chunk of time after dinner but before bed, a time for just you and the latest hunting and fishing articles…This pull and addiction was mastered by print writers, as we know to have been very successful at evoking emotional connection to the story and topic through detailed descriptions, delicate vocabulary, and well-formed article structure” – Hunting and Fishing Marketing | Appealing to Google and the Customer with Multimedia

I remember as a kid (I’m young so I know you remember) reading magazine article after magazine article, diving into adventures that I knew I may never come across in my life. However, that didn’t mean I didn’t experience it! Through the writers account, and flowing river of text, I was placed into that moment, whether it was a high elevation sheep hunt, salty deep sea fishing trip, or thrilling encounter with a grizzly while camping in the backcountry. The writer’s ability to pull and addict the reader to the content was undoubtedly an art form possessed by a handful of skilled outdoorsmen that secured their roles as a key in outdoor industry jobs.

There is no doubt that the world we live in today is going digital, nearly every piece on our blog has reiterated this old news. But will print, our coveted magazines, suffer? The bigger question for any readers diving into this topic and article is, regardless if print suffers, “what is the new role being developed into for outdoor industry freelance writers?” Now wait for it…the even larger question trumping your concerns is, “how the industry, and outdoor industry jobs will incorporate these hunting and fishing freelance writers moving in the current direction it is?”

The first and basic answer to any of these question is the general response. The direction of the outdoor industry, the hunting industry, and the fishing industry is and will continue to be content marketing. It always has been, from the magazines to the TV shows, but this movement is catching up to the outside world of digital content marketing. Again we have been repeating this over and over again in each one of our blogs, so whether you are a brand or company, or a content creator/freelance writer, it is time to take notice and learn what and how to change!

Opportunities for Outdoor Industry Freelance Writers

A popular question of the outdoor industry world of hunting and fishing, is how to get a job in the outdoor industry. While countless “regurgitated” articles and blogs will tell you to “start a hunting or fishing show” or “become a pro staff member” in order to obtain outdoor industry jobs, they are all missing the point of what the outdoor industry companies, brands, and potential employers need…real, authentic, authoritative content that doesn’t sell the product, just gives the reader and consumer what he/she wants!

Outdoor freelance writers again have mastered this, it is evident in any magazine article, and the problem however, is transitioning to the changing industry. If you are a skilled writer and an outdoorsmen with the passion and know how you are in luck! Now what I am about to reveal is key, this is why there is such a big opportunity present, and it is knocking on your door! The outdoor industry currently does not know how to value a freelance writer…do you know why that statement is true? Because the majority of the industry doesn’t know how to use the content they produce or currently hold.

“The world and this industry has gone digital, the most significant sentence of this article is this. “Your customer will seek you out online, so you need to give them exactly what they are searching for.” It is the premise behind the BE SEEN. BE FOUND. BE DIFFERENT of Stone Road Media. Customers will educate themselves before the buy, whether that buy is online or in the store. Those businesses and brands that give the information, detail, expert opinion, enjoyment, and influential piece on the subjects and topics related to their goals and objectives will beat out the competition… Newly created content will eventually create an authoritative content gap for a business that dives into and employs content creators. This will stack the content as the top results for every search a consumer types, related to your business.   Those top results will place your expert content in front of the competitions, causing a free fall for the competition.” – Outdoor Industry Content Marketing | The Authoritative Content Gap

In a nut shell, as the outdoor industry recognizes the need for custom, fresh, informative, interesting, but optimized content, they will turn to content creators, and the first ones targeted will be freelance writers! This will be a massive opening for outdoor industry jobs and a big opportunity for anyone looking into how to get a job in the outdoor industry. Knowing that freelance writers possess the skills to bring a story, a “how to”, a “tips and tactics” basically anything a reader would search for and desire, will make it easy for business and brands in the industry to snatch them up.

Now this is not all good news, in fact it’s the opposite. If you are already an established freelance writer for many magazines, and are currently or about to dive into online articles and blogs for hunting and fishing websites, then your career and opportunity at seizing any of these outdoor industry jobs could be at risk.
This literally might be the first time this information has been presented online for our industry, I’ll just go ahead and claim that it is in confidence…”hunting and fishing print/magazine articles and the freelance writers that create them are not online worthy alone.”…Now let’s just agree to wait for the dust to settle on that bomb. It just blew up the strategy behind many “authority” sites in this industry. It is the same principle behind why you just can’t upload TV videos and content online and expect them to be found and reach the customers.

The reason behind why a freelance writer or an article that has been created for print/magazine cannot just be slapped onto a site and expected to be effective is that it does not meet all the criteria to be so.  While a great opportunity is present and in front of both outdoor industry jobs, industry brands and outdoor industry freelance writers, it cannot be grasped without knowing the criteria for effective online content.

How to Develop Your Content and Yourself to Be Effective Online

The time is now to train and make yourself and your content into an effective asset for outdoor industry brands. If you are asking the question, “how to get a job in the outdoor industry”, this advice would be key to focus on. In doing this, a freelance writer in the hunting and fishing industry will have to recognize the differences between print content and digital content. Mastering this will concrete your ability to grasp these openings and these outdoor industry jobs.

Content Optimization

While the magazine brought your text and images to the readers, you will be responsible for attracting and engaging customers. Sure whatever company or brand in the industry has a wide and numerous audience and social media platform, but that only takes content so far. The other half of the battle in creating web content is optimizing it for organic growth and appeal to google! Now how is this different than print, well it starts with the title. While a print or magazine title would be dramatic, fun, or extremely clever, your online content title will need to be informative and to the point! Tell google and the consumer what it is. This is just the start of optimization. You will need to dive into more content marketing strategy and basics, but to put it lightly, you need to optimize your title, header, meta data, target a keyword, target search terms, insert relative and helpful links, write the correct length and density for all mentioned above and then, and only then write the content around those pieces. Sound confusing and hard? It is and isn’t, but once you get the hang of it you are very valuable to the Outdoor Industry!

Authoritative Content

One piece of print and magazine content creation that should stick with you is being an authority on the subject. If you can’t write an authoritative, top notch piece on a subject you have no business writing it or being featured in the magazine. Think of google as the magazine editor, they will know whether or not you are an authority by either what the content is composed of, or by the consumer or reader’s reaction. Knowing what you are talking about and presenting extremely valuable, informative, and interesting content is the first step before writing or optimizing. If your content is spot on, useful, and engaging and optimized well, you and the outdoor industry employer will be rewarded with a top rank and organic traffic.

How to Write for Outdoor Industry Companies and Businesses

The real trick of the trade for outdoor industry freelance writers to master and understand is generating valuable content. Sure you have to be pleasing to google and the customer, but that is something that should already be under an online writer’s belt. The real struggle for this growing prospect is producing something valuable to the business or company. What are your goals with each and every piece of content? Each piece should not only be interesting and informative, but it should drive people to the site and online “shop”, “store”, and ecommerce sites, be appealing to google for organic traffic, and be substantial enough to tell consumers to come often. While these goals might seem simple, it can be very easy for outdoor industry freelance writers to get lost along the way. There is a fine line between producing valuable content to google and the consumer, even the slightest lean to one of those goals skews the results negatively. Adding in the task to be valuable and impactful for the business or company creates a very small target. Writing a very well thought out and created piece of content that is optimized, interesting, well written, but valuable to the promotion and sale of a business in the outdoor industry is an art!

While it might seem outdoor industry freelance writers are employed in a dying career, it is the exact opposite. Unfortunately grasping the newly found opportunities when it comes to how to get a job in the outdoor industry, and outdoor industry jobs for writers, means adjusting and adapting the writing for online use. Once this difficult mission is harnessed however, the outdoor freelance writer becomes an indispensable tool. Outdoor content marketing will be, and is developing, as the future and focal point of the outdoor industry. If you are an outdoor freelance writer that possess the skills to produce unique, informative, but online worthy content and are looking for growing opportunities then consider Stone Road Media.

We are looking for these capable outdoor freelance writers that eat, sleep, and breathe hunting, fishing, and shooting/tactical to join our team at Stone Road Media. If you are interested in joining SRM’s front running digital media assistance and multi-faceted team that has harnessed content production, management, and marketing, contact us today, info@stoneroadmedia.com.

About:

Graphic: Deanna Riley grew up in western PA with a love for the outdoors, which lead to her drive to capture the essence of what’s around us in her nature photography and design work. She holds a BFA in Graphic Design, and is excellent at web, logo, and print design as well as social media.

Article: Weston Schrank is Stone Road Media’s Digital Content Manager. He has turned the obsession of outdoors and hunting, expertise in wildlife and land management, and understanding of specialized content creation and SEO into an excelling and devoted career as a content manager and strategist, benefitting the company’s many outdoor industry partners, and outdoor freelance writers.

 

New Facebook Reactions and How they will Affect the Outdoor Industry

Hunting, Shooting, and Fishing Marketing | Social Media Marketing for the Outdoor Industry

By: Jared Prusia: Social Media and SEO Specialist / Weston Schrank: SRM Content Manager

Chances are you have noticed the reactions by now. You know… those little faces next to the like button that came with Facebook’s latest update! Your latest Facebook social post now includes reaction buttons that include everything from a like to one heart showing “Love” and/or four emoji faces that include “Haha”, “Wow”, “Sad”, and “Angry”. For years Facebook users pleaded for a dislike button, these 6 reactions is what they decided to give us. So what does this mean for Facebook users?Facebook Reactions Stone Road Media Outdoor Industry

Why should your business or brand care?

Stone Road Media has set itself apart as an industry leader by designing and implementing numerous outdoor social media strategies and also by producing high quality outdoor content for a living, so trust us when we say “ take notice.” The new Facebook reactions will not only increase the total number of responses, but increase engagement as well by offering the user a means to better express their feelings about your post. Scrolling through on the mobile device or desktop shows you the 3 most popular reactions your content has drawn from the crowd, hovering and clicking on the reactions shows you more in depth numbers of each reaction. Besides getting more overall click volume, your posts, especially controversial ones, will produce more engagement in way of comments. Think about how many times you’ve seen a comment string go on for days about a controversial topic when all users could do like the post… Now users have the opportunity to express a huge variety of emotions toward a post with the click of a button. Scary right?

This change means more engagement potential across all of Facebook, but this potential will remain untapped without the right type of content and social posts. Audience building, and audience retaining content, posted correctly will pull and produce strong engagement. In the world of social media marketing, QUALITY content is king. Anyone can produce content, and almost anyone can produce quality content once or twice. What separates successful inbound and social media marketers from the rest of the want-to-be marketers in the outdoor industry, or any industry for that matter, is a true connection to content being produced, a means of having that content seen by your target audience, and a willingness to OUTWORK EVERYONE!

What do they really mean?

These reactions are fun and playful at first, but they have a very real purpose for your content, posts, and how your audience engages with your brand. Your audience is human, the emoji faces are humanoid by design, and every emotion is up for interpretation, or misinterpretation. The “Haha” face may mean the content is funny, or it may mean “seriously this again?”, “who cares”, “Really?” The same is true with the “Wow” emoji. While the “Like”, “Love”, “Sad”, and “Angry” are direct points, the “Haha” and “Wow” may be more difficult to understand. As is true with anything that starts out as a good thing, these features will be used, abused, and manipulated to mean things you may have not thought possible. In response to several comments regarding the simplicity of the reaction buttons…Just wait. These five new reactions may be more than your social posts are prepared to handle. Expect adversity in the response received by your social posts, listen to what is being said, and adapt your content and social media strategy accordingly. This is where it gets tricky. Anyone can listen, very few can implement accurate and purposeful change.

How to use them to your advantage

The new Facebook reactions can and will benefit Facebook, and the businesses that strive to get the most out of their social media marketing. A data, content, personality, or show type company can now tap into greater insights into what interests the users and customer. If done correctly slightly tweaked or tilted content can be used to adjust statuses and content posts to receive more reactions, more engagement, and eventually more impressions per post.

The “Old World” of the Outdoor Industry is well understood to be behind the rapidly expanding millennials that are driving the marketing in todays “New World” true business world. While there are some who have embraced the digital front, the majority of companies and brands in this industry have not. Growing a business and brand steadily, tracking all the benefits of the digital world, and knowing your target customer will lead to succeed in this industry. Again, these reactions give us more power for audience building and audience retaining content, not just those who are already buying, but more importantly those who will be buying. The world of advertising is changing rapidly. Don’t miss out!

For more information on Stone Road Media’s digital media assistance, contact us today at info@stoneroadmedia.com.