Outdoor Industry Marketing Secrets | Using Inbound Marketing Strategies to Exploit Small Business Growth Potential
By Jared Prusia, Sr. Manager of Business Development
It’s no secret that the business world is always changing. What is often current or important one day may be completely irrelevant and outdated the next. In some ways, change sets us back; in our progress, our passions, and even our beliefs. In other ways however, change creates opportunity; the opportunity to try, to fail, and sometimes succeed. The outdoor industry has been seemingly-static for several years, but that is changing faster than you can read this blog. While some are able to sense the inevitable change, very few will be able to optimize it. Adaptive inbound marketing strategies that revolve around consumer demands, and create meaningful brand experiences are the secret to gaining a significant competitive advantage. Through search engine optimization, impactful social media presence and content marketing, your growing business can increase sales, improve customers’ experiences and pave the way for a new generation of outdoor enthusiasts in the midst of change. A key component in the current industry shift is the new generation of outdoorsmen and -women rising up to fill the place of those before them. This generational difference is more significant than ever before for one reason: technology. Understanding how consumers use new technologies everyday provides the roadmap to customer satisfaction. Studies show that about 27% of time spent online is on social networking sites; followed closely by entertainment and shopping. Even in the deer stand or turkey blind, almost every hunter has a cell phone in their pocket where social media, Google, and YouTube are just a click away. Effective inbound marketing strategies use technology to build a relationship with the customer via providing exactly what they are looking for, which is much more meaningful than a commercial on TV or an ad in a magazine. For this reason, it is becoming more critical daily to incorporate inbound marketing because it gets your company or brand in front of potential customers each time they use technology. Undoubtedly, as technology continues to progress and become more integrated into our everyday lives; inbound marketing will also progress and become the undisputed marketing technique in not only the outdoor industry, but every marketplace. It was because of these changes, that Stone Road Media was created. The company is the forefront of inbound marketing in the outdoor industry niche. Recognizing the amazing potential for sales increase, website traffic and overall online presence, our team of dedicated professionals is passionate about helping start-ups, small businesses, and growing companies looking to expand their online footprint. We do this by working closely with clients to create a thriving social media presence, optimize search engine results and produce captivating marketing content. As outdoors enthusiasts, our team understands the industry, and customer needs better than anyone else. So before you throw money away on expensive commercials and ineffective magazine ads, consider where inbound marketing can take you and how Stone Road Media can help you get there. It’s time to #BeDifferent! Jared Prusia is the Sr. Manager of Business Development for Stone Road Media. Soon to possess both B.A. degrees in Management and Entrepreneurial Studies from Duquesne University in Pittsburgh, Penn., Jared excels in creating effective strategies for outdoor industry businesses, particularly with innovative inbound marketing aspects.