// PAID ADVERTISING
Once built and populated with necessary marketing/selling tools, we began pooling marketing assets to determine what we had to work with and where there was potential for growth. Social media channels were already in existence, some emails had been collected from past customers, and there was a fair amount of “influencer” content from TV shows Muddy had partnered with in the past. With these in mind, we began building audiences around our target customers and curating/producing content needed to engage with them.
// EMAIL MARKETING
With the ecommerce fully optimized and target customer audiences built, we launched a campaign across all marketing platforms with which to increase brand awareness and drive traffic to the website. This campaign was executed primarily using Google Adwords, Facebook & Instagram Ads, Email, and Website content. Each serving a purpose, we were able to effectively capture a large portion of our target markets via paid and organic marketing and ultimately earn their business.