This French company reached out to us looking to get their feet firmly set in the United States. Therm-ic engineers and produces everything from heated gloves to heated socks and are must haves for avid winter adventurists.
The first step in building Therm-ic a solid foundation in the United States is an ecommerce platform that was capable scaling online revenue. The ecommerce platform, in this case, is only part of the equation needed to achieve the goal; it would take an aggressive digital marketing strategy to compete with online retailers already selling their products.
Sales in the United States grew and are still growing.
The opportunity to introduce a completely new brand in the United States is something Stone Road Media was designed to do. Starting with a native Shopify CMS website we expanded the Therm-ic presence using a custom WordPress / Shopify integration. This integration allows the Therm-ic website(s) to double their already robust SEO value. This factor is important when competing with established retailers nationwide.
As a result of the expanded web presence, Therm-ic was able to increase sales in the United States by over 3000% over the course of one year. That number is still growing as Therm-ic realizes it’s potential.