MICHAEL WADDELL’S BONE COLLECTOR
Michael Waddell and his team approached us in 2014 with hopes of breathing new life into their brand. They also saw great potential to license their brand to quality outdoor manufacturers and align themselves with these licensing partners to be the platform from which to promote and sell Bone Collector products. As fans of the show and believers in the brand, we eagerly accepted the challenge…
// WEB DEVELOPMENT
The first step and cornerstone of this brand revitalization was a new web presence and eCommerce platform. These pieces were critical in establishing a home not only for Bone Collector content, but for partner products and promotional content. Walking the line between content producer and online retailer, a modern Bone Collector brand began to emerge, bigger and badder than ever before.
With the website in place and licensing partners beginning to take interest in this new eCommerce model, we began working with the Bone Collector team to develop seasonally relevant campaigns that would embody this re-imagined Bone Collector brand, engage their fans unlike ever before, and give us the opportunity to showcase Bone Collector partner products.
The most successful of these campaigns has been “Can’t Stop the Flop”, a turkey hunting campaign which encourages turkey hunters across the country to engage with Bone Collector by sharing their hunting pictures on social media and wearing their #CSTF apparel. From social media growth, to email list building, to online sales, these seasonally relevant campaigns are the driving force paving the way for Bone Collector to reinforce their brand season after season after season.
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