Bone Collector Groove Life eCommerce 2
Bone Collector Groove Life eCommerce 1
With the website in place and licensing partners beginning to take interest in this new eCommerce model, we began working with the Bone Collector team to develop seasonally relevant campaigns that would embody this re-imagined Bone Collector brand, engage their fans unlike ever before, and give us the opportunity to showcase Bone Collector partner products.
The most successful of these campaigns has been “Can’t Stop the Flop”, a turkey hunting campaign which encourages turkey hunters across the country to engage with Bone Collector by sharing their hunting pictures on social media and wearing their #CSTF apparel. From social media growth, to email list building, to online sales, these seasonally relevant campaigns are the driving force paving the way for Bone Collector to reinforce their brand season after season after season.
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Bone Collector Campaign 1
Bone Collector Campaign 2