Nitto Tire’s Ridge Grappler is a light truck tire that is quiet on the road and provides superior traction off-road. Realizing that this tire offering perfectly matched the needs of outdoorsmen and women living and traveling in the Sun Belt, Nitto reached out to us to collaborate on an Out-of-Home marketing campaign.
// BILLBOARD GRAPHICS
The goal of this campaign was to reach Nitto’s target demographic with imagery and messaging that appealed to their lifestyle. By incorporating elements of hunter orange, camouflage, and the outdoors and negotiating billboard placements close to large sporting goods retailers like Bass Pro and Cabela’s, we were able to make an impression on millions of potential customers.
// INTERACTIVE MAP