BOONE & CROCKETT WHISKEY
The Boone and Crockett Club is an American nonprofit organization that advocates fair chase hunting in support of habitat conservation. The club is North America’s oldest wildlife and habitat conservation organization, founded in the United States in 1887 by Theodore Roosevelt. Partnering with Prestige Imports, Boone and Crockett released an exclusive line of Whiskeys in 2018 which appeals to sportsmen and conservationists. Whether you prefer Rye, Bourbon, and Blended Whiskey, Boone and Crockett Whiskey has something to wet your whistle.
Preparation for building a social presence and to run these targeted ads also gave us the opportunity to build a gallery of photo/video content with which to fuel additional marketing platforms. One such platform has been a new Boone and Crockett Whiskey website which embodies the “Toasting the American Sportsman” campaign and enables us to use integrated digital marketing tools to their fullest extent.
As sales continue to grow, we are continuing to expand our marketing efforts with Boone and Crockett Whiskey and look forward to what the future holds for this amazing partnership.
Understanding our ties to the outdoor industry and expertise in marketing to their target demographic, Boone and Crockett and Prestige reached out to us to develop and execute an advertising strategy targeting liquor consumers and dealers. The goal… To raise awareness amongst consumers and drive distributer demand from dealers in states where we had distribution. With a limited budget to work with and geotargeting being a necessity, we chose to start by establishing a social media presence and running social media ads targeting consumers and dealers with our launch campaign “Toasting the American Sportsman.”
// PAID ADVERTISING
These ads have done extremely well. By targeting specific demographics of sportsman, conservationists, and liquor consumers and dealers with regionally relevant content, we were able to capture a large number of impressions and engagements which we can correlate with sales and distributor inquires in these locations.