CLIENT SHOWCASE
VANGUARD
OUR WORK
OBJECTIVE
Our relationship with Vanguard is one that has truly let us stretch our legs as a full service marketing agency. Having first reached out to us about doing a catalog for their 2019 Outdoor Sports product line, we’ve since scaled our service offerings to include everything from Amazon A+ Detail Pages to Digital Advertising Campaigns for both their Outdoor Sports (OS) and Photo Video (PV) divisions. Vanguard’s main objective in partnering with us has been overall brand growth, increasing online sales, and target market expansion within their US markets.
// MY PASSPORT CAMPAIGN
Our relationship with Vanguard is one that has truly let us stretch our legs as a full service marketing agency. Having first reached out to us about doing a catalog for their 2019 Outdoor Sports product line, we’ve since scaled our service offerings to include everything from Amazon A+ Detail Pages to Digital Advertising Campaigns for both their Outdoor Sports (OS) and Photo Video (PV) divisions. Vanguard’s main objective in partnering with us has been overall brand growth, increasing online sales, and target market expansion within their US markets.
/ LANDING PAGE
Vanguard Landing Page
// A+ AMAZON CONTENT
More recently, we have had the pleasure of contributing to Vanguards Amazon A+ Detail Pages and Digital Advertising Campaigns for both their PV and OS divisions. The goal of these campaigns has been to increase Vanguard’s brand awareness and online sales. We have done so effectively by understanding where their target market spends their time online, how they’ve interacted with brand assets or product offerings recently, and by serving them with advertisements containing tasteful content pieces and product offerings.
Vanguard A+ Amazon 2
Vanguard A+ Amazon 1
“Vanguard has an excellent presence on Amazon and are always looking for innovative ways to set ourselves apart from the competition. Stone Road Media advised us on and helped us to execute Amazon A+ Detail pages for several product categories. Now our Amazon shoppers questions are answered right up front, increasing our conversion rate and minimizing our customer service efforts. This strategy has been so successful in the US and Canada, that we are implementing Amazon A+ Detail pages worldwide in all markets we serve.”
// CATALOG
The Vanguard Outdoor Sports catalog, we became familiar with Vanguard’s line of Outdoor Sports products in a relatively short period of time. Collaborating with their creative and product development teams, we were able to identify key features from each product series to highlight along with quality lifestyle imagery contributed by partners across the US. The end result was a visually appealing catalog that cleanly represents product information relevant to potential dealers. It was through the catalog production process that we really became drawn not only to the Vanguard brand, but to the people who work there.
/ ASSETS
// PAID ADVERTISING
As Vanguard continues to grow and expand their product offerings, our relationship has truly taken root and has forced us both to step our game up. High-quality products and outstanding customer service is what Vanguard was built on. Rock solid marketing strategy and execution is what will continue to drive sales and brand growth.
/ ASSETS
