Muddy Outdoors may be one of our better known clients and certainly has been one of our most successful. From box blinds to trail cameras, Muddy produces some of the highest quality hunting equipment available. With a growing demand from customers to offer their products online, they reached out to us with hopes of building an ecommerce platform that was capable scaling online revenue to eventually match what they had been doing in retail. The ecommerce platform, in this case, was merely a barrier meeting this goal; it would take an aggressive digital marketing strategy to compete with online retailers already selling their products.
We chose to build this new ecommerce using BigCommerce because of its relatively low price point, large variety of selling applications, and ability to integrate with a WordPress frontend website. BigCommerce, at the time, was also one of the furthest along in terms of marketability. Facebook pixels, Google conversion tracking tags, etc. are easily applied, which allows us to bridge the gap between marketing and sales.
// PAID ADVERTISING
Once built and populated with necessary marketing/selling tools, we began pooling marketing assets to determine what we had to work with and where there was potential for growth. Social media channels were already in existence, some emails had been collected from past customers, and there was a fair amount of “influencer” content from TV shows Muddy had partnered with in the past. With these in mind, we began building audiences around our target customers and curating/producing content needed to engage with them.
// EMAIL MARKETING
With the ecommerce fully optimized and target customer audiences built, we launched a campaign across all marketing platforms with which to increase brand awareness and drive traffic to the website. This campaign was executed primarily using Google Adwords, Facebook & Instagram Ads, Email, and Website content. Each serving a purpose, we were able to effectively capture a large portion of our target markets via paid and organic marketing and ultimately earn their business.
// SOCIAL MEDIA
Because of our collaborative efforts, Muddy was successfully sold to GSM, an outdoor conglomerate who we have since began working with to achieve the same success with several brands in their portfolio. This relationship has been a great opportunity for us to develop our ecommerce marketing skills and solidify our position as an ecommerce marketing authority in the outdoors space.