// A+ AMAZON CONTENT
More recently, we have had the pleasure of contributing to Vanguards Amazon A+ Detail Pages and Digital Advertising Campaigns for both their PV and OS divisions. The goal of these campaigns has been to increase Vanguard’s brand awareness and online sales. We have done so effectively by understanding where their target market spends their time online, how they’ve interacted with brand assets or product offerings recently, and by serving them with advertisements containing tasteful content pieces and product offerings.
Vanguard A+ Amazon 2
Vanguard A+ Amazon 1
“Vanguard has an excellent presence on Amazon and are always looking for innovative ways to set ourselves apart from the competition. Stone Road Media advised us on and helped us to execute Amazon A+ Detail pages for several product categories. Now our Amazon shoppers questions are answered right up front, increasing our conversion rate and minimizing our customer service efforts. This strategy has been so successful in the US and Canada, that we are implementing Amazon A+ Detail pages worldwide in all markets we serve.”
The Vanguard Outdoor Sports catalog, we became familiar with Vanguard’s line of Outdoor Sports products in a relatively short period of time. Collaborating with their creative and product development teams, we were able to identify key features from each product series to highlight along with quality lifestyle imagery contributed by partners across the US. The end result was a visually appealing catalog that cleanly represents product information relevant to potential dealers. It was through the catalog production process that we really became drawn not only to the Vanguard brand, but to the people who work there.
// PAID ADVERTISING
As Vanguard continues to grow and expand their product offerings, our relationship has truly taken root and has forced us both to step our game up. High-quality products and outstanding customer service is what Vanguard was built on. Rock solid marketing strategy and execution is what will continue to drive sales and brand growth.